Bokardo » Common Pitfalls of Building Social Web Applications and How to Avoid Them

So I’m in the middle of spending WAY too much time researching Facebook, MySpace and all things “social/UGC” when a little email from UIE pops up highlighting the pitfalls of building social web applications…

synchronicity at work (something else I’m reading about at the moment).

I’ve studied and worked on how to build online communities since 1999 and I couldn’t agree more with Josh Porters comments on the pitfalls. In fact I am still surprised at how much me2.0 behaviour there is in the world of new media… the principals that Josh is discussing are nothing new to the social psychologists amongst us, they come from a solid understanding of humans as social animals.

The moment you divorce yourself as a product owner/developer from your own emotional attachment to your ideas (or the ideas you’re trying to copy from your competitor) you’ll be able to see that what Josh is saying is play to the strengths of people’s natural behaviours. (I would also add “be relevant”)

My final warning shot to add to Josh’s comments are that don’t mistake what Facebook have “coded and designed in html” for the actual “design” that makes them successful…

Bokardo » Common Pitfalls of Building Social Web Applications and How to Avoid Them:

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