Platform for Growth I – Seth Godin on “The forces of mediocrity”

Seth Godin (The forces of mediocrity) has hit on a lesson that I think a lot of people still need to learn. “The forces FOR mediocrity” a mass movement that one must swim against in order to achieve most innovations and differentiations in a marketplace.
In my role as a coach to entrepreneurs and even as a customer experience coach I find a lot of people wanting to find the quick-hit, easy low-hanging fruit, quick-win strategy… basically… hardly any one wants to put in the hard-work. Everyone wants to be “different” or “successful” or “compelling and engaging” but they want to do it in some tried and tested AND easy way…

As Seth says “There’s a myth that all you need to do is outline your vision and prove it’s right – then quite suddenly, people will line up and support you.”

Seth points out that you will invariably encounter large amounts of resistance. Richard Branson in an interview for an upcoming technology conference is quoted as saying that the majority of the ideas for customer experience that he has had have come from his own burning desire to change things, Steve Jobs has always had a passion for making the world a better place through technology and information, he was FIRED from his own company for his vision… it ain’t necessarily easy being that innovative…

but as Seth also says “If it were any other way, everyone would do it and your work would ultimately be devalued”…

However, in the face of all this adversity, what all of the world’s most succesful people do find easy are the decision they have to make when they weigh them up against the values, inspiration and vision that they have. The vision becomes an incredibly clear compass for which direction is the right path… even when the people surrounding you are going in the opposite direction. If you have the tenacity and perserverance to get through the initial cycles of business growth around your new idea then the market you want to play in will be attracted to you, just don’t expect it overnight…

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