Monthly Archive for December, 2008

Mike Butcher @ TechCrunch:- European Startups are not out to lunch – My speech at Le Web

European Startups are not out to lunch – My speech at Le Web:
Excellent Article from Mike Butcher@TechCrunch about the resilience of entrepreneurs, especially European ones! I have to agree.. I don’t remember the last time I was “out to lunch”…

The comments about the challenges for US business expansion are spot on…

There is a reason many US businesses hit a brick wall when they enter Europe – its complexity. They are used to a big, single market. The best European companies use this diversity to their advantage. If big US companies, grown fat on their large home market, are forced to buy the European player because they can’t break in, who is the winner here?

I’d like to see more European to US expansion though if this is the case… although with their federal system of states taxes and regulations can be difficult to sort out, especially where they fundamentally affect the consumer proposition (I’m thinking about GetThemIn for the States where Alcohol sales regulation/taxes can vary between states so much that it’s difficult to get a consistent pan-country proposition out – but we’re on it!!!)

Either way the message is clear – for Entrepreneurs – the downturn is just a different type of challenge to find innovative answers to…

Recessison

Recessison:

My favourite hotel chain in the World – Morgans Hotel Group – have given the big finger to the Recession in fabulous style… they are throwing parties galore around the world to let the Recession know it’s just not welcome…

I’m loving the way they’ve taken on a thorny issue and turned it into a selling point!

We of course know the global recession will be forcing many to re-think their approach… the big question is who will learn from history and INVEST in marketing, brand building and customer engagement DURING the downturn? History shows that it is always those that invest that come out of the curve ahead of their competition and ready for the new spring that must inevitably follow this dark (but hopefully short) winter!

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