I’ve been following a few posts on “the secret to twitter” interested as I am on how people evolve their use of social technology to fit their needs.
Interesting in itself but I thought I’d revisit the Twitter home page to remind myself what they thought the secret to twitter was and I was pleasantly surprised by their method of communicating how to use twitter.
Customer Experience is fast become a consistent agenda item in boards across the corporate world, it’s making it’s way into financial reports to the stock market, annual reports and this is further supported by newspapers such as the New York Times featuring pieces on customer experience.
This is a great article about just that written from the journalists experience with Amazon over christmas. Some highlights though from further into the article:-
Jeff Bezos, in response to a question about how he liked to spend his time answered by waxing lyrical about customers:-
“They care about having the lowest prices, having vast selection, so they have choice, and getting the products to customers fast,” he said. “And the reason I’m so obsessed with these drivers of the customer experience is that I believe that the success we have had over the past 12 years has been driven exclusively by that customer experience. We are not great advertisers. So we start with customers, figure out what they want, and figure out how to get it to them.”
Critically, whilst looking into the stock performance of Amazon with it’s various rises and falls, our NYT journalists was given all sorts of financial and operational reasons why Amazon may now be back on it’s game from a financial market valuation perspective. The NYT journalist however continues with his own thoughts:-
But I couldn’t help wondering if maybe there wasn’t something else at play here, something Wall Street never seems to take very seriously. Maybe, just maybe, taking care of customers is something worth doing when you are trying to create a lasting company. Maybe, in fact, it’s the best way to build a real business — even if it comes at the expense of short-term results.
The Tog has made a surprisingly positive review of the iPhone. Surprising only because he seems to have fallen out of love (in the past) with Apple products developed after he left Apple (quelle surprise)… no honestly he has made some very valid comments as a reformed Apple junkie that some of the die hards found difficult to admit…
anyway all of that just goes to show that if he can like it… then some of the hype that has been surrounding this product can’t be all that bad!
As someone who really understands emotional design it will be interesting to follow Tog’s experience with the phone over the next few months and find out what is emotional and what is useful about the product!
I’m going to link you straight to the source on this one, it’s not directly from a UX source, nor is it trying to be and yet it seems strangely relevant… get lost in the comments for a while as you try to work out exactly how you would define that most elusive of environments we all try to design for “The real world”….
Taken from Management Consulting News this is a good interview with Steve Krug following the launch of his book “Don’t Make Me Think”, which I highly recommend as a good source of standard usable design patterns. The interview is aimed at fairly non-technical audience so don’t expect huge revelations but it’s a good introduction to Steve’s thinking if you haven’t already picked up his book… Continue reading ‘Interview with Steve Krug “Don’t Make me Think” (MC News)’
Jess James Garrett’s article (from 2005) explaining what AJAX is and what it isn’t is a guide starter for any of you out there who would still like to know why this approach has become such a buzz-word. It is of course, like many tools, immensely useful if used in the right way. What frustrates me often is when people say “I want it to be done with AJAX” or “make it AJAXy” as if AJAX were in and of itself something concrete.
You’ll hear me say it’s not rocket science all this Usability malarky… and it’s true. It’s also true that it is easy to make simple mistakes that can make a big difference to the effectiveness of what you are doing. When it comes to Usability testing, facilitating the user interview is definitely a skill that needs to be honed. Jared’s article shows us that there is more to the test than just good facilitation… Continue reading ‘UIE – Seven Common Usability Testing Mistakes’
A basic introduction to recruiting usability test participants from a real on-the-ground perspective. Remember that if you are not strapped for budget then using a market-research agency to recruit your participants will probably give you a lot more control, I think the point of this article is that… there are other ways of doing it if you’re on a budget. Continue reading ‘Site Point – How To Recruit Usability Test Participants’