Mobile Wallets, Identity Security and Banking Digital Maturity

My iPhone is the least valuable thing I carry. I like it that way – William Lovegrove on e-Consultancy

… having been through this recently myself I would concur… my iphone5 had a security flaw in it that meant it could be unlocked, you hardly ever recover a stolen iphone because once the sim is out it’s untrackable and the identity theft risk is very tangible in a society that is ‘risk-innocent’ and not protecting itself appropriately. 

It’s a race between a ‘few’ people who are looking at device security and a tipping point of security issues that wake people up to the risks…  that tipping point will get closer once banks implement mobile wallets – the device will be a much bigger target.
I’ve been involved with or around a few Mobile Banking strategies for UK banks over the last few years.  Banks are very keen to get in on the mobile wallet space and get ahead of Google, PayPal, Apple etc.  However banks are not traditionally innovators, certainly in technology.  They have been slow to wake up to the realisation that MOST companies now are enabled by technology (even in somecase have become primarily technology companies).  No one was really discussing the issues highlighted in this article (some did but were cut down because ‘we have to be in on this’)
My experience is that the Banks, whilst rushing to develop cool mobile strategies that ‘position’ them for innovation and marketshare, are absolutely not going far enough in considering the wider impacts of this technology.  Many have a good intent with making things easier for customers and increasing customer engagement.   However if you are involved in enabling a technology to become so intrinsically more intimate (yes finances are intimate) and thereby also making us a target for crime without considering how to mitigate this then you are not really making it better for us.
Here’s what I need (with this particular subject lense on)
  1. Give me somewhere safe to put my money
  2. Make it easy for me to access (unless I want to lock it away in exchange for some upside)
Very much in that order!
Fraud departments of Banks need to be ahead of the game here (a lot are using old standards for new channels), technology groups need to be on top of the latest thinking/developments (a lot are outsourcing the development of mobile channels to 3rd parties).
If Banks are going to be truly serious about being involved in mobile payments and wallets there needs to be a step change in how they go about being drivers of technology and innovation – across all operations in the bank.
After my phone loss – I’ve locked my new phone down now, changed all my passwords to a very secure system, backed everything up, removed financial information from the phone, set findmyiphone to track (to no avail), downloaded hiddenapp for future protection, reviewed my mobile phone insurance – that’s all easy enough right?
I mean – EVERYONE does that right?

Steve Jobs – Don’t Settle

Today the world lost a truly inspirational leader who has changed the lives of everyone whether directly or indirectly.

My friend Richard Harris had the pleasure of working with him and shared today a great summary of what made the man the man…

I can think of no higher praise than to remember him as a deeply and inspiringly unreasonable man, one who would never take, “…because that’s how things are” as an answer – there was always a better way.

He had the inspiration to think differently, the tenacity to not accept anything less than his vision and the charisma to attract talented people around him to deliver that vision.

On a professional front I think it’s worth taking a moment to consider how much can be achieved when you are truly uncompromising about the importance of excellence in product design and customer experience.  Apple is not without it’s flaws, it does not produce ‘perfect’ experiences or products but when the world wants to benchmark against you… you’re clearly doing something right.

On a personal front I would encourage everyone to take 15 minutes to watch his Stanford Commencement Address and gain some inspiration in your own life to not “Settle” for anything less than your dreams.

We will all continue to draw inspiration from his work for many decades to come and I’m sure that Apple will continue to provide new inspirations even now that their visionary leader has passed.  I’m looking forward to the future that he has contributed to so much to enabling.

Mike Butcher @ TechCrunch:- European Startups are not out to lunch – My speech at Le Web

European Startups are not out to lunch – My speech at Le Web:
Excellent Article from Mike Butcher@TechCrunch about the resilience of entrepreneurs, especially European ones! I have to agree.. I don’t remember the last time I was “out to lunch”…

The comments about the challenges for US business expansion are spot on…

There is a reason many US businesses hit a brick wall when they enter Europe – its complexity. They are used to a big, single market. The best European companies use this diversity to their advantage. If big US companies, grown fat on their large home market, are forced to buy the European player because they can’t break in, who is the winner here?

I’d like to see more European to US expansion though if this is the case… although with their federal system of states taxes and regulations can be difficult to sort out, especially where they fundamentally affect the consumer proposition (I’m thinking about GetThemIn for the States where Alcohol sales regulation/taxes can vary between states so much that it’s difficult to get a consistent pan-country proposition out – but we’re on it!!!)

Either way the message is clear – for Entrepreneurs – the downturn is just a different type of challenge to find innovative answers to…

Recessison

Recessison:

My favourite hotel chain in the World – Morgans Hotel Group – have given the big finger to the Recession in fabulous style… they are throwing parties galore around the world to let the Recession know it’s just not welcome…

I’m loving the way they’ve taken on a thorny issue and turned it into a selling point!

We of course know the global recession will be forcing many to re-think their approach… the big question is who will learn from history and INVEST in marketing, brand building and customer engagement DURING the downturn? History shows that it is always those that invest that come out of the curve ahead of their competition and ready for the new spring that must inevitably follow this dark (but hopefully short) winter!

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Be-A-Magpie Is PayPerPost For Twitter

Be-A-Magpie Is PayPerPost For Twitter:
It was recently brought to my attention that one of my projects could benefit from advertising on Twitter through “Be A Magpie” which is something akin to PayPerPost for Twitter. My initial reaction was to imagine what it would be like for the Twitterers of this world to see adverts coming up in their Twitstream… and I thought it could be terribly annoying and make them feel like the people they were following were trying to monetize them… Surely this would break trust and potentially cause a rush of un-following…

A Rush to Unfollow?
Now I’m wondering if that is really what would happen? I think that the end-result will be a devaluing of the conversations on Twitter, however the effect may be more subtly noticed than immediate un-follows.

First of all…

  • Can I be bothered to unfollow?
  • If I’m generally finding Twitter useful/interesting will I allow some annoying adverts and just mentally block them out?
  • When do the adverts become too annoying such that I’m perceiving more ads than useful/interesting stuff?

At this point…

  • Is Twitter, in theory still useful if I could only see what I want to see?
  • Would I therefore pay to not see the useless stuff?

Problem/Opportunity
Should the Twitter guys be worried then or is there opportunity here? I mean I’m presuming they’re not worried about Magpie per se because they could just introduce their own similar service to protect themselves from externals. But are they worried about the impact on their user base of trying to monetise the service?

Personally I would pay to be part of a community such as Twitter where people were not allowed to advertise or use “Magpie” like services. Somewhere where I knew there was a cost to entry, and a cost to ongoing participation such that there was a shared sense of value-add (worth paying for!)… but of course it would take a freebie version to convince me of the usefulness…

So do you reach a certain volume of free users and then turn on the money taps, knowing that only a small percentage will pay while the remainder of the freebie users may continue to devalue the service? If you’re Twitter or Facebook even a small percentage can generate a lot of $$. If you don’t have any other money taps apart from “premium” though do you have to allow the devaluing of your free bit to make the “Freemium” model work? Twitter is such a simple service, unlike Facebook which has many more facets to it, that either it’s useful and interesting to receive a stream of updates… or it isn’t… is there much more to it?

Certainly Twitter’s lack of monetisation strategy has been reported by commentators to be a factor in the breakdown of the Facebook/Twitter dealings that have been going on this week (and if some techcrunch are to be believed have been going on/off for quite sometime). Apart from Ads and Ad-free premium service I’m still struggling to think of monetisation options (answers on a NDA to…)

Anyway… back to everyone’s favourite bird… I look forward to seeing how much of the shiny good bits the Magpie steals from the Twitter nest…

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Facebook Rolls Out Verified App Program – Revenue Model? Control Mechanism? Building Trust?

Facebook Rolls Out Verified App Program, Plus One Hell Of A Revenue Model For Themselves:
I disagree with Michael Arrington @ TechCrunch that the recent announcement of fb Verified App Program represents a new revenue model… I mean of course it DOES as in it will bring in revenue.

It just may not have high margin and may only be done by a certain proportion of the app marketplace.

I loved Michael’s comment that $9M was a lot of money where he came from, and it is where I come from too, however neither of us own one of the largest social media platforms in the world that is heavily invested in by Microsoft (did he forget the $240mn they put in??!!) $9M one-off SHOULD be small fry in fb-hq and if it isn’t then start worrying!

now if it was $9mn recurring and growing…. that might be a different matter as long as the margins were good… however $375 to test, verify an app – I’m sure there is automation but it does sound like a low-margin cost-covering exercise so there must be something else in it…

So imho what is more interesting is that fb want to get more involved in telling users which apps are good, and which aren’t.

fb’s Great Apps has already drawn a lot of criticism from, what might be sour grapes, commentators claiming nepotism, but hey I figure people that made a great platform probably have some friends who make some great stuff too… no biggie. Plus causes is a GOOD IDEA.

so whilst I don’t buy the big conspiracy theory of “great apps” I will entertain the possibility that being able to rank apps into badges of acceptability from fb will allow them to get more involved in how business is built on their platform. If you can introduce control on your platform you can certainly take a slice of the pie that other people are making in your playground. Fair Play

For those of us intending to roll-out serious business models with fun apps on social media $375 for the right to play in the playground shouldn’t be a big deal… the only thing is that we will expect a different kind of relationship with fb now… a little more serious now that we’re paying them money… are they ready?

Facebook Rolls Out Verified App Program, Plus One Hell Of A Revenue Model For Themselves:

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Facebook Rolls Out Verified App Program – Revenue Model? Control Mechanism? Building Trust?

Facebook Rolls Out Verified App Program, Plus One Hell Of A Revenue Model For Themselves:
I disagree with Michael Arrington @ TechCrunch that the recent announcement of fb Verified App Program represents a new revenue model… I mean of course it DOES as in it will bring in revenue.

It just may not have high margin and may only be done by a certain proportion of the app marketplace.

I loved Michael’s comment that $9M was a lot of money where he came from, and it is where I come from too, however neither of us own one of the largest social media platforms in the world that is heavily invested in by Microsoft (did he forget the $240mn they put in??!!) $9M one-off SHOULD be small fry in fb-hq and if it isn’t then start worrying!

now if it was $9mn recurring and growing…. that might be a different matter as long as the margins were good… however $375 to test, verify an app – I’m sure there is automation but it does sound like a low-margin cost-covering exercise so there must be something else in it…

So imho what is more interesting is that fb want to get more involved in telling users which apps are good, and which aren’t.

fb’s Great Apps has already drawn a lot of criticism from, what might be sour grapes, commentators claiming nepotism, but hey I figure people that made a great platform probably have some friends who make some great stuff too… no biggie. Plus causes is a GOOD IDEA.

so whilst I don’t buy the big conspiracy theory of “great apps” I will entertain the possibility that being able to rank apps into badges of acceptability from fb will allow them to get more involved in how business is built on their platform. If you can introduce control on your platform you can certainly take a slice of the pie that other people are making in your playground. Fair Play

For those of us intending to roll-out serious business models with fun apps on social media $375 for the right to play in the playground shouldn’t be a big deal… the only thing is that we will expect a different kind of relationship with fb now… a little more serious now that we’re paying them money… are they ready?

Facebook Rolls Out Verified App Program, Plus One Hell Of A Revenue Model For Themselves:

Motrin gets “Twittered”

An extraordinary thing happened this weekend. A major brand was “taken down” by Twitter. A good synopsis of the story can be found here

http://blogs.forbes.com/sciencebizblog/2008/11/twitter-moms-si.html

it includes the original add. But you should SEE the response on Twitter (#motrinmums). I myself first heard about from @dancingmango and a very good post on his blog which shows the spikes in activity. Marc’s post and the whole unfolding of this event makes, more than ever, the case for marketing to get out of their entrenched positions and get up to speed with the ways in which consumers are able to communicate now and to understand the importance of the power of the consumer to the future of their brands. More than just showing themselves up as an out of touch team they followed up with a classicly poor apology in which tehy didn’t even say sorry and skirted around the issue by apologising for disappointing their consumers. Geesh this isn’t your DAD telling you off for coming in late… this is your BOTTOM LINE telling you to f.off because you took a liberty!

However is this a fair response to the situation? Some, but notably male, comments on the forbes.com article point out the “Mobs are inherently unpredictable…” and is probably right. Do we believe that Motrin really wanted to create offense? Do we believe that Motrin DIDNT think they were genuinely connecting with their customers? When journalists get a bee in their bonnet about something in the UK we often blame the hacks for stirring up a storm in a tee cup… can we say the same about the Twitter Mobs… did they get themselves in a mess about nothing?

Does it matter if the end result is your web-site is down for a whole weekend and the whole world thinks you just took the michael out of Mothers worldwide?

I think it does matter if we are to have a sane world in which we all consider the impact of our conversations, the truth of our communication (both sending and receiving) and are going to truly understand each other…

but what certainly matters more is saying sorry properly…

Oh dear…

Starbucks’ Service Commitment, Starbucks Service Moment

Starbucks’ Service Commitment, Starbucks Service Moment:
An excellent quick overview of the commitment some companies are willing to make to improving their customer service and a great story from the frontline of the wider impact Magic Moments can have.

Whilst it is difficult to measure that impact it is certain the moments like this make customers feel more significant and the on the old hierarchy of needs that’s right up there. If I can have a retail experience that also makes me feel significant I’m going to get quite loyal to that brand. How else would Apple have survived the debacle that was the iPhone 3G launch without loyal customers who were looking for more than just a phone and so were willing to put up with the annoyances of getting the ‘phone’ bit right.

What Magic Moments are you creating for your customers now? What would need to happen for you to be able to take a “moment”, as Starbucks have done, to get with your front-line and get everyone motivated to create excellent experiences for your customers?

dancingmango » What is it that makes your product distinctive?

dancingmango » What is it that makes your product distinctive?:

My recently easternised friend and excellent customer experience dude, Marc McNeill, has found a fantastic interview with The Master Brewer for Guinness. In the world of technology and consumer products/services we might equate him to a Product Manager/Developer. He has an on the ground responsibility for producing the end-product.

Our Master brewer shows that his priorities lie with an overall customer experience and how his product features (flavour, colour etc) fit in with that… the actual product features are the last thing he mentions.

Marc challenges us to think about what this means for the way that we organise ourselves around defining the customer experience in the context of developing innovative and irresistible products

There are very few master brewers who go beyond just satisfying their customers with features and functionality, to focus upon delivering “a great all round experience”. To turn the mediocre and mundane into theatre. Like Apple have done with the iPhone. Like Guinness do with their stout. Yet something gets lost as you move away from the strategic owners of the Brand, to those responsible for tactical implementations. And this loss can obviously be costly. If the Guinness Master Brewer was only responsible for a drink that is an acquired taste, would it still be the sixth top ranked global Beer brand?

This is an example from a single product world, but in many companies we are dealing with developing individual products that bundle together to form the consumer proposition. Understanding how we can enable our Master Brewers to be responsible for excellent flavour that complements the rest of the products on our menu is key to being able to offer value at a consumer level and understand the profitability of our component products…

I would look to companies such as Apple, Telcos (where there are often many components to the end-bundle a customer might buy) and premium financial services to see how they organise themselves around understanding customer needs and delivering a selection of products to them that together create an overall experience. There is a lot an organisation needs to do to be able to deliver an end to end experience across a range of products and services. Guiness has the luxury of being fairly single-product minded… for the rest of us we need to make sure our organisation is lined up to deliver not just our product developers…